General Rules

• One H1 per page (used in the banner or top of the content).
• H2–H6 create a clear content hierarchy and should not be used purely for styling.
• Avoid using headings for simple emphasis; use paragraph text with bold/italics instead. (See Text & Paragraph)

Heading Styles

• H1 – Page title or primary campaign title. Purple only.
• H2 – Major sections on a page.
• H3 – Subsections within an H2.
• H4–H6 – Finer sub-levels as needed; use sparingly to keep pages scannable. Styling can be used in some card designs. (See below)