Banners & Headers

H1 - H6

Colors Available:

Heading 1

No black H1 is available.

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

General Rules

One H1 per page (used in the banner or top of the content).
H2–H6 create a clear content hierarchy and should not be used purely for styling.
Avoid using headings for simple emphasis; use paragraph text with bold/italics instead. (See Text & Paragraph)

Heading Styles

H1 – Page title or primary campaign title. Purple only.
H2 – Major sections on a page.
H3 – Subsections within an H2.
H4–H6 – Finer sub-levels as needed; use sparingly to keep pages scannable. Styling can be used in some card designs. (See below)

Banner | Interior Menu | H1 | Text

When to Use:

Main Menu and Interior Menu pages (e.g., About CHCA, Our Story, Campuses, Leadership).

Layout Components:

Banner Image
1. High-quality photo that shows real CHCA life (students, teachers, campus).
Seal/Logo
- Use the most relevant logo/icon. See brand guidelines.
Interior Menu
- Horizontal menu below the banner (About CHCA | Our Story | Why CHCA | …).
H1
- Short, strong statement (e.g., “Learn. Lead. Serve.”). Should be relevant to the page. Users should easily recognize they are on the right page.
Supporting Text
- 1–2 sentences describing the page and tying back to mission.

Headers & Banners

Learn. Lead. Serve.

Our students are empowered to become strong leaders who carry out the gospel, making an impact wherever they go.

Banner | H1 | Text

When to Use:

Landing pages for:
- Events
- Giving campaigns
- Digital ad destinations

Layout Components:

Banner Image or Color Block
- High quality photography of students, teacher, community, building, etc. Avoid using graphics.
Seal/Logo
- Use the most relevant logo/icon. See brand guidelines.
H1 (Event/Campaign Title)
- Example: “Year-End Giving”
Short Lead Text
- 1–3 sentences: what this is and why it matters.
Primary CTA Button (Optional)
- Clear action such as “Give Now,” “Register,” “Learn More.

Year-End Giving

Inspire excellence and further our mission with a year-end gift.

CHCA is a 501(c)(3) nonprofit. Federal Tax ID (EIN) 31-1225392.

H1 | Text

When to Use:

Forms and sub-pages that are not part of the Interior Menu, such as:
- Program forms (e.g., Scrip/RaiseRight Shop)
- Simple informational sub-pages and forms.

Layout Components

H1
- Page/function name (e.g., “Scrip/RaiseRight Shop”).
Intro Paragraph
- 2–4 sentences explaining what this is and why it’s helpful.
Primary CTA(s) Button (Optional)
- Buttons or links (e.g., “Enroll in Scrip”, “Place Your Order”).

Scrip/RaiseRight Shop

Wouldn’t it be great if everyday purchases could help reduce your tuition costs—and support CHCA in the process? With CHCA’s Scrip/RaiseRight program, they can.